Amazon allows customers to text shopping lists to Alexa
The new feature, launching to a small US group today, lets users send photos or descriptions to the AI assistant to order items automatically.
By Simon Bennett ·
Amazon is rolling out a new capability for its Alexa for Shopping service that allows customers to purchase items via standard text messages. Starting today, a small group of US customers will receive a text message inviting them to test the feature. The company states that millions more users will gain access in the coming weeks.
The service functions as a personal shopping agent accessible through a contact labeled Amazon Alexa on a user's phone. Users can send a written description of a desired product or upload a photograph of an item. The system then searches Amazon listings for matches, sends back recommendations, and processes the order on the user's behalf. This approach is designed for moments where opening the Amazon app or website is less convenient than typing a quick message.
The launch expands on the Alexa for Shopping experience that debuted in May. The updated version supports a wider range of requests, including ordering weekly groceries and finding gift ideas. The assistant tracks user preferences over time, such as a request for vegan options, to tailor future suggestions. It also monitors prices and alerts users via text when a watched item goes on sale.
Rajiv Mehta, vice president of Conversational Shopping at Amazon, explained that the feature responds to how people currently manage their needs. Customers often jot down items in notes, messages, or group chats when they think of them. Mehta stated that the new tool allows users to message what they need so the AI can handle searching, comparing, and buying.
Amazon is not the first major platform to introduce text-based AI interactions. OpenAI launched a feature last month that allows users to exchange text messages with its personal AI agent, Dot. DoorDash introduced a similar text-based ordering feature in September, enabling users to receive dish recommendations and place orders by texting the Ask DoorDash chatbot.
The initial rollout focuses on a limited audience to test the system. Those selected for the first wave will receive an invitation text. Amazon has not provided a specific date for when the feature becomes universally available to all US customers, only noting that it will reach millions more in the coming weeks.
