Body Horror: Rosamund Pike to Produce 'Feed'
The project, inspired by Finnish cinema, pitches a mother's obsession with social media fame as a monstrous transformation at the American Film Market.
By Simon Bennett ·
Rosamund Pike will star in and produce Feed, a body horror film that pits a mother’s drive to make her daughter a social media influencer against a physical metamorphosis. The project is currently being pitched to buyers at the American Film Market.
The narrative centers on Erin, a desperate mother who discovers a collagen supplement that appears to accelerate her tween gymnast daughter’s rise to fame. As popularity grows, the daughter undergoes a monstrous change. The script was written by Daniella Isaacs, who drew inspiration from Hanna Bergholm’s 2022 Finnish film Hatching.
Leslye Headland, known for The Acolyte and Russian Doll, will direct. Pike will produce the film through her Primitive Streak banner. Co-producers include Shelley Browning for Magnolia Entertainment, Steven Schneider for Spooky Pictures, Ara Keshishian and Petr Jakl for ZQ Entertainment, and Sam Ritzenberg for Agile Films. ZQ Entertainment financed the script development.
In a statement, Pike described the film as a play on social media obsession and self-improvement. She called the project contemporary and confronting, noting that she found perfect collaborators in Isaacs and Headland. Pike added that both women understand the danger and intoxication of being a girl in a body.
The film aims to compete with Coralie Fargeat’s 2024 hit The Substance, which earned more than $77 million worldwide. The Veterans is handling international sales for the project. CAA Media Finance is managing U.S. rights.
The project enters the market next week. The story positions modern motherhood and digital fame as central themes in its horror elements. No release date has been announced.
